Your brand is how people perceive your business every time they interact with it – both during the times you can control (like when a prospective client comes to your office or meets you in a coffee shop) and the times when you're not present (like when a prospect only sees your letterhead, brochure, business card or website).
To build a brand you must be consistent and maintain consistency across every part of your business. Easy to say, but unless you're a trained or professional brand manager you'll need help and guidance. Let's face it, you didn't learn brand management in school, and you probably have a whole different set of skills – which is why you're in business.
Consistency is only the start, however. You need to establish what to be consistent with, what your brand will look like and the feelings you want it to evoke.
An established and strong brand can add value to your business when you come to sell it or borrow to expand. Just ask Apple or Superdry.
Whether you're a new venture or an established business wanting to professionalise your image, we can help you with all of this – and it's never too late to start.
